+DESIGN
+ILLUSTRATION
+VISUAL SYSTEMS

A woman with long brown hair smiling and squinting, wearing a blue denim jacket and earrings, sitting on a white textured surface with curtains in the background.

CREATE

TATIANA

I design expressive brands and visual systems that feel vivid, considered, and crafted — bridging illustration with strategic clarity.

A yellow retro television with an antenna displays the logo and slogan for 'Gloovy' on its screen, set against a black background with a yellow surface.

Case Studies

Case Studies

A yellow poster board on a wooden stand advertising a theatrical production of "Sense & Sensibility" by the Arts Club Theatre in Vancouver, scheduled for May 1-31, with an illustration of a woman surrounded by eyes.

Sense & Sensibility

Illustration-led identity system for a theatre adaptation of Sense & Sensibility.

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Map of the Pacific Northwest showing Vancouver, Victoria, Seattle, and Portland, with forests, mountains, animals like whales, bears, fish, and birds, and icons for activities such as boating, swimming, and relaxing on the beach.

Mitch’s catch

Infographic map system for a seafood brand rooted in local sourcing.

See Project
Stack of black cards with red and white geometric and letter design, arranged diagonally on a dark surface with a plain dark background.

Visual college of art and design

Campaign and brand design for a contemporary art and design institution.

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Capabilities

Brand Identity

Solid blue abstract shape resembling a hand or splash on a white background.

Typography Systems

Abstract blue shape with rounded, irregular edges.

Print and Editorial

Blue square with rounded edges and a central black circle.

Campaign Design

A blue gear or cogwheel with irregular edges on a black background.

Illustration

Close-up of a simple, stylized rainbow icon with three arcs in different shades of blue.

Motion and Video Editing

Blue diamond-shaped star with curved edges on a black background

Selected
work

Stacks of gray folded clothes on a wooden shelf with a woven basket beside them.

Form & Function

Brand identity system for a female-run fitness brand focused on strength, balance, and body health.

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Young woman with curly hair wearing a beige baseball cap, applying lipstick with a mirror, walking on city street, with yellow taxi and buildings in background.

Confessions of a Makeup artist

A bold podcast identity for two professional makeup artists sharing stories, insights, and industry experience.

See Project

SEE ALL PROJECTS

A young woman with long wavy brown hair, wearing a dark blazer, white ribbed top, and black pants, standing against a plain light gray background.
A young woman with long wavy brown hair, wearing a dark blazer, white ribbed top, and black pants, standing against a plain light gray background.

The Person behind the work

My practice brings together graphic design and illustration to build expressive visual systems and narrative-led identities designed to move fluidly across print, motion, and digital platforms.

Get to know me →

LET’S chat!

I’m always interested in collaborating with creative studios, cultural organizations, and brands looking for expressive visual systems, illustration, and narrative-led design.

Get in Touch →

tatianahoecklin@gmail.com