Hello & Welcome!
I’m Tatiana, a Vancouver-based graphic designer and illustrator. I build expressive, impactful visual systems that bring together brand identity, narrative, and craft to create something memorable.
Growing up abroad shaped my perspective on visual language and how meaning shifts across cultures. After studying Communications Design at Pratt Institute in New York, I developed my design practice grounded in visual storytelling. Now based in Vancouver, I work with brands to create digital, event, print, and packaging experiences with a clear, expressive, and intentional voice.
Approach
I approach design through a broad lens, considering brand and client values, identity, and audience, alongside the feeling a brand, product, or message should evoke and the outcomes it aims to achieve.
With that foundation in place, the focus turns to the small details — those that introduce feeling, spark curiosity, and shape how a design is experienced. To me, strong design isn’t just visually compelling — it’s cohesive, impactful, and precise in what it sets out to do.
Values
Craft
I care deeply about the details — from typography and pacing to small moments that create connection. Craft is what transforms an idea into something cohesive, expressive, and felt.
Collaboration
I value collaborative environments built on trust, openness, and low ego. The best work comes from shared thinking — exchanging ideas, learning from one another, and building toward something stronger together. Also, a great sense of humor is key!
Clarity
I focus on making ideas easy to understand through thoughtful hierarchy, consistency, and restraint — ensuring the work communicates simply and with intention.
Empathy
I consider how work will be experienced, using emotional tone, relatability, and nuance to create outcomes that feel human and engaging.
Working Style
I like to be involved early in the process, contributing to strategy and helping shape ideas from the start. I value open communication and thoughtful critique, and I’m comfortable both giving and receiving feedback in a way that strengthens the work.
I thrive in teams built on trust, respect, and a positive mindset.
Things that inspire me
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Things that inspire me 〰️