Hello & Welcome!

I’m Tatiana, a Vancouver-based graphic designer and illustrator. I build expressive, impactful visual systems that bring together brand identity, narrative, and craft to create something memorable.

A woman with long wavy brown hair, smiling, wearing a sleeveless black top and black pants, standing in a modern, minimalist office or living space. There is a white counter with decorative objects and a plant in a glass vase to her left, and a black and chrome chair to her right.

Growing up abroad shaped my perspective on visual language and how meaning shifts across cultures. After studying Communications Design at Pratt Institute in New York, I developed my design practice grounded in visual storytelling. Now based in Vancouver, I work with brands to create digital, event, print, and packaging experiences with a clear, expressive, and intentional voice.

Black and white illustration of a woman with long, wavy hair, smiling with her eyes closed, touching her face with one hand, wearing a dotted top and checkered pants, drawn on a spiral-bound sketchbook.

Approach

I approach design through a broad lens, considering brand and client values, identity, and audience, alongside the feeling a brand, product, or message should evoke and the outcomes it aims to achieve.

With that foundation in place, the focus turns to the small details — those that introduce feeling, spark curiosity, and shape how a design is experienced. To me, strong design isn’t just visually compelling — it’s cohesive, impactful, and precise in what it sets out to do.

Values

Craft

I care deeply about the details — from typography and pacing to small moments that create connection. Craft is what transforms an idea into something cohesive, expressive, and felt.



Collaboration

I value collaborative environments built on trust, openness, and low ego. The best work comes from shared thinking — exchanging ideas, learning from one another, and building toward something stronger together. Also, a great sense of humor is key!

Clarity

I focus on making ideas easy to understand through thoughtful hierarchy, consistency, and restraint — ensuring the work communicates simply and with intention.

Empathy

I consider how work will be experienced, using emotional tone, relatability, and nuance to create outcomes that feel human and engaging.

A woman with long dark hair, wearing a black sleeveless top and black pants, is sitting on a black chair with a silver frame, working on a laptop. She is in a minimalist room with a white wall and a white shelf with decorative objects, including a small plant. There is a green leafy plant in the foreground.

Working Style

I like to be involved early in the process, contributing to strategy and helping shape ideas from the start. I value open communication and thoughtful critique, and I’m comfortable both giving and receiving feedback in a way that strengthens the work.

I thrive in teams built on trust, respect, and a positive mindset.

Things that inspire me

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Things that inspire me 〰️

Black and white line drawing of a person's face with curly hair, wearing a collared shirt and necktie, on a spiral-bound notepad placed on a textured carpet, with a pen beside the notepad.
Close-up of bright purple fluffy flowers with spherical shape, surrounded by green leaves.
Looking up a tall tree from the base, showing the rough bark and branches with green leaves and sunlight filtering through.
Retro-style diner interior with a long marble countertop, chrome stools, orange ceiling with fluorescent lights, and a neon green clock. Patrons are seated at the counter, and the restaurant has large windows and colorful tiled floor.
Close-up of wet sand with ridges and small debris.
A watercolor painting of a mountain landscape with a yellow sun in the sky, blue mountains, and purple trees or bushes at the base, on a piece of watercolor paper.
A spiral-bound notebook on a wooden surface with the handwritten words 'hello good' in black marker.
A tennis racket leaning against a chain-link fence, with a tennis ball on the ground nearby, on an outdoor tennis court during daytime with trees and a clear blue sky in the background.
Close-up of a black cat yawning while resting on a soft beige blanket, with a window and green outdoor foliage in the background.
A dense forest with tall trees and a moss-covered forest floor. A narrow dirt trail winds through the forest, surrounded by greenery and sunlight filtering through the tree leaves.
A bright blue sky with large, fluffy white clouds.
Clear shallow water with small rocks, algae, and driftwood at the bottom, showing reflections of sunlight.
Black and white graphic of an open mouth with visible teeth and tongue, with the words "You're a Legend" written within the mouth.