Sage Pharmacy & Medical centre

Brand Identity

A new pharmacy and medical centre designed to feel calm, capable, and community-oriented.

I developed the selected identity, creating a custom wordmark and visual system rooted in natural cues. A scanned sage leaf is woven into the typography, introducing a subtle, organic detail that softens the brand and reinforces its name. Paired with a deep green palette and refined typography, the result shifts the experience away from cold, clinical norms toward something more grounded, approachable, and quietly premium.

Logo design / colour palette / typography / pattern / brand applications

Logo for Sage Pharmacy & Medical Clinic with a background of multiple sage leaves.
Graphic design showing a revised logo for Sage Pharmacy & Medical Centre, featuring a scanned sage leaf used as an accent and repeating graphic device, alongside the original logo with green text and a leaf icon.
Graphic design showing a revised logo for Sage Pharmacy & Medical Centre, featuring a scanned sage leaf used as an accent and repeating graphic device, alongside the original logo with green text and a leaf icon.
Color swatches of five different shades of green, labeled from left to right as Deep Sage, Eucalyptus, Silver Leaf, Sage Mist, and Olive Leaf, with corresponding HEX codes.
Color swatches of five different shades of green, labeled from left to right as Deep Sage, Eucalyptus, Silver Leaf, Sage Mist, and Olive Leaf, with corresponding HEX codes.
Sample text from a font style guide showing large green 'A' and a lowercase 'a' with descriptive text about typography, font weights, and support for personalized care.
A female pharmacist with gray hair handing a paper bag labeled 'Sage' to a male customer at a pharmacy counter, surrounded by shelves of medication boxes.
Business card for Sage Pharmacy & Medical Center with a leaf pattern background, and another card with contact information for Alvin Kim, a family doctor and pharmacist.
A green A-frame sidewalk sign with a detailed pharmacy and medical centre advertisement, positioned on a textured concrete sidewalk against a wooden wall background, casting shadows.
Reception desk at Sage Pharmacy & Medical Centre with potted plants on the counter and shelves with medicine bottles in the background.

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